In this engaging episode of the Munn Avenue Muse podcast, host Charlie Levin welcomes Jeff Burgess, author of the new book It Worked for Me. Burgess shares his remarkable journey from a non-college graduate warehouse manager in 1979 to the CEO of his own hundred-million-dollar company.
99% Confidence
He candidly discusses his early lack of work ethic and a pivotal "come to Jesus moment" with his father that motivated him to change. Burgess delves into his philosophy on sales, emphasizing that it's "99% confidence, 1% b*****"** and highlighting the crucial art of listening to understand customer pain points.
He recounts early career lessons, such as securing a deal before worrying about the product, and his success in transforming a retail store into a corporate selling entity. Burgess also shares his approach to warm calling and building indispensable relationships with customers.
OTFD
Beyond his business acumen, Burgess opens up about personal challenges, including a stroke he experienced, and his inspiration for writing It Worked for Me as a legacy for his children and to "get it out of his system" after 45 years in the computer industry. He reveals the book's core mantra, "out the f**** door (OTFD),"** which drove his company's focus on speed and quality.
Notably, all proceeds from the book sales will be donated to the Wounded Warrior Project, reflecting Burgess's desire to give back. He also shares his positive experience recording the audiobook and his surprise at the book becoming an Amazon #1 Bestseller.
Listen, watch, enjoy…
Want to learn more? Pick up a copy of It Worked For Me
“If you've ever felt stuck, uncertain, or like success was just out of reach, this book will show you how to seize your own turning point.”
If you would like the book you’re writing (or just dreaming about) to be a Best of 2025, let the MunnAvenuePress.com team help make your dream a reality.
Happy Writing! Charlie Levin, Publisher & Founder
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