10 Best Times to Promote Your Book and Increase Sales

Authors' Guide to Advertising: When to Increase Your Outreach and Ad Spend

I’m always advertising! Here I am at a local book festival promoting my Not So Dead series.

In the ever-evolving world of publishing, the art of advertising remains a constant challenge. Authors, whether debutants or seasoned veterans, often ponder the same question: "When should I turn up the volume on my advertising efforts?" Timing is indeed everything. Here are the pivotal moments when authors should consider giving their advertising a significant boost.

10 Excellent Times to Advertise Your Book and Boost Your Sales

1. The Grand Book Launch 

The unveiling of a new masterpiece is a monumental event. The initial weeks following the book’s release are critical. This is the window when buzz is built, and visibility is paramount. Amplify your advertising to capture the most significant potential readership.

Amazon has a honeymoon period for new books. In the first few weeks, your book will show up higher in searches for your genre and keywords. However, if your book does not show sales activity and incoming reader reviews, it will drift into the Amazon graveyard. So it's important for continued visibility to come out guns blazing.
Best vehicle: Email blasts; social media, and generate 1000+ downloads with our Amazon 5-Day Promotion. See…
”How to Promote Your Book(s) On Amazon—Part 1”

2. Special Promotions or Sizzling Discounts 

Is your book on sale? Maybe it's part of a limited-time offer? Now's the time to shout it from the rooftops. Inform potential readers about the deal; they're more likely to bite when there's a bargain. Shameless plug, we do really exceptional promotions here at Munn Avenue Press. Give us a shout for details.
Best vehicle: Your social media, website, and email blasts.

3. Basking in the Awards' Limelight 

When your book garners a nomination or clinches a coveted award, capitalize on that recognition. It's not just a feather in your cap—it's a golden advertising opportunity.
Best vehicle: Amazon Ads, social media, website homepage, and email blasts.

4. Stellar Reviews and Celebrity Endorsements 

When a prominent figure or a reputable source sings your book's praises, it's an indirect nod of approval to potential readers. Highlight these endorsements in your advertising campaigns.
Best vehicle: Amazon Ads, website homepage, social media, and email blasts.

5. The Festive Buying Frenzy 

Times like Christmas, Valentine's Day, or even Halloween can be pivotal. Many readers are on the lookout for themed reads or gifts. Position your book as the perfect pick for the season. Best vehicle: Amazon Ads, website homepage, social media, and email blasts.

6. Events, Workshops, and Book 

Tours: Are you hitting the road for a book tour or doing a local book festival? Or maybe hosting a webinar or workshop? Advertise these events to boost attendance and subsequently, book sales.
Best vehicle: Facebook Events page, Patch, your website events page, NextDoor. social media, and email blasts.

7. The Arrival of Sequels or Fresh Editions Launching a sequel? 

Don't just promote the new book. It's an excellent opportunity to reintroduce readers to earlier titles or editions. It's all about building and sustaining momentum.
Best vehicle: run our Amazon 5-Day Promotion. See…
”How to Promote Your Book(s) On Amazon—Part 1”

8. Tapping into Current Affairs 

If your book aligns with trending topics or ongoing global events, seize the moment. Readers often seek literature that mirrors or provides insights into real-world happenings. As an example, we are promoting politically-themed thrillers and adventure stories leading up to this year's election season.
Best vehicle: Your social media, press releases, website, and email blasts.

9. Celebratory Anniversaries 

Whether it's the first year since your book's release or the tenth, anniversaries are moments of reflection and renewed interest. Use this to remind readers or introduce new ones to your work.
Best vehicle: Amazon Ads, website homepage, social media, and email blasts.

10. Collaborative Cross-promotions 

Joining forces with fellow authors? This team effort can help both parties tap into new audiences. It's a win-win, especially when backed by a robust advertising strategy.

The journey of a book from the writer's desk to the reader's shelf is paved with numerous opportunities. Smart, timely advertising can make all the difference. As authors, knowing when to seize these moments is the key to maximizing reach and readership. Happy writing, and happier advertising!

Would you like assistance with advertising on Amazon?

It’s one of the things we do really well at Munn Avenue Press. Whether it’s an existing book or a new publication, we’d love to see if we can help. Reach out here and set up a time to chat with us about advertising and promoting your great book.

Have questions? 

We would love to hear your thoughts. 

Join our community on Substack by sharing your insights and experiences in the comments of our posts. Together, we can inspire and support each other on our writing journeys.

Meet a Munn Avenue Press Author

“I’m a first-time, completely satisfied client who entrusted Munn Avenue Press with the publication of my second novel, Tears Are Only Water. Charlie Levin and his team were with me all the way, providing expert guidance in developing blurbs, managing cover details, formatting, printing, planning the launch, marketing, and lending plenty of emotional support. Charlie is incredibly accessible and hand-on. I will gladly trust Munn Press and Charlie with my next book."

J. Herman Kleiger, Amazon #1 Bestselling Author of Tears are Only Water

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Charlie and the Munn Avenue Press Team

P.S. Whenever you're ready to bring your manuscript to market or promote your existing books, we're here to help. Simply reply to this email or reach out to us here.